I am a creative director and brand strategist with an MBA, working at the intersection of storytelling, strategy, and innovation. Over the past decade, I’ve led insight-driven, culturally resonant work for global media companies, Fortune 500 brands, and award-winning campaigns.

 

At Condé Nast, I first led the Culture Division, developing editorially rooted campaigns that connected brands to the cultural zeitgeist across titles like Vogue, GQ, The New Yorker, Vanity Fair and Architectural Digest. ]

 

I then launched and ran the company’s first global B2B content studio, building scalable brand platforms for partners like HSBC, AWS, and IBM — driving $20M+ in revenue, surpassing benchmarks across social, video, and experiential, and managing creative teams across the globe.

 

Prior to that, I launched social-first campaigns for LG Mobile and Bud Light, shaped brand storytelling at NBC, and wrote a full 13-episode season for J.J. Abrams and Alfonso Cuarón at Warner Bros.

 

My work has delivered billions of views, lifted brand favorability, and built lasting cultural equity. Today, I advise early-stage startups with Halogen Ventures and focus on future-ready creative, integrating editorial craft, adaptive systems, and AI to unlock performance.